We’ve all been there. We’ve poured over red carpet style and wondered where we can get a dress like that. We’ve noted a top on our street style heroine and yearned to get the look, and yes, we’ve sighted out-there designer shoes and dreamed of finding a pair just like them all season long, all at a price that suits.
Hankering after a dress, top, pair of shoes – whatever the desired object – and not having the first clue about how to get hold of it is one of life’s annoyances. Enter Snap Fashion, a sartorial search engine that uses images to search for matches, saving time, money, and eliminating the frustration of having to trawl for hours – days, even – shopping online.
Snap Fashion, the first of its kind in the UK, is invented and developed by 25-year old computer science graduate, Jenny Griffiths, who was one of the few girls in her class at the University of Bristol. “I was tired of shopping on a student budget,” says Griffiths, Founder of Snap Fashion. “I love admiring looks in magazines, on the catwalks and those that other women put together, but when it came to sourcing the items that I liked – within my budget – I struggled. Using technology to search via images seemed like the most obvious thing to do.”
The process is a simple one: take out your phone, launch the free Snap Fashion application, select the product type that you want to search, and then snap it. The item is then searched for on Snap Fashion’s extensive list of affiliates via cut, colour, and style, and the results are delivered straight back to you within seconds. Users can browse all, save favourites to buy later, or click through directly to the retailer’s website to buy now. It’s a rewarding shopping experience all in a few quick clicks.
The net is cast wide courtesy of Snap Fashion’s vast database, which currently counts more than 100 major retailers. It’s a catalogue that boasts high street giants including Gap, Jigsaw, Jaeger, Uniqlo, Warehouse, LK Bennett, French Connection, Reiss, Monsoon, and Kurt Geiger, in addition to etailers Mywardrobe.com, Stylebop.com and Farfetch.com and a host of department stores such as Harrods, Selfridges, Liberty, House of Fraser, and US fashion emporium, Bloomingdales.
For more information, please contact: Jenny Griffiths