Who had a good Wool Week? We suggest ewe flock to the high street and grab a jumper to keep cosy and continue to celebrate especially as 6 brands have picked 6 talented fashion students to design a sweater…and everyone is going gaga for Henritetta Jerram’s ewe-logy jumper from Topshop.
What with the rise of superfast fashion, wool has been replaced in many high street shops with complex mixtures of synthetic material but the warm and welcoming material is now being celebrated and is truly an investment piece this season, with knitwear making bigger statements than in recent years.
It seems baa-my that publicity stunts such as driving a flock of sheep down Saville Row to remind people about the wonders of wool are needed and the Prince of Wales reminded people of sheep’s important role in the British fashion industry at summer’s London menswear collections presentation, but this might be why…
President of the International Wool Textile Organisation, Peter Ackroyd, told The Times that some people working in fashion are a bit woolly on the details; “I sat next to someone at dinner who didn’t really know that wool came from sheep. I daren’t quote the label but they were someone very important at a major brand.”
So maybe we should all celebrate the Campaign for Wool (launched by Prince Charles in 2008)…just in case. And it’s chic.
Many designers are going au naturale and ditching synthetic jumper fibres for wool. Christopher kane and Jonathan Saunders’ AW12 collections both featured statement knitwear made from sheep (that’s wool) and there are lots of other fashion designers who only do knitwear – think Rosie Sugden and Amy Hall.
But if your wallets aren’t too large, you can get a piece of ‘Wool School’ jumper action at John Lewis, Harvey Nichols, M&S, Hackett and Topshop.
Topshop jumper £48 by Henriette Jerram
Hannah Simpson’s awesome twist on a classic jumper for Joseph
Emma de Vries’ on-trend fox jumper for Hobbs
Pics: The Times