This month see’s Georgia May Jagger become the new face of Mulberry.

It looks like good friend, Cara Delevinge has handed over her rain, giving Georgia the turn to grace Mulberrys latest campaign (And by the look of these photos, we think she’s a brilliant fit for the British fashion brand)

Maintaining its quintessentially British personality, Mulberrys spring summer 2015 campaign aims to capture the ‘sheer joy of an English country garden on a summer’s day.’

But Georgia isn’t the only model to join the Mulberry family – Cressida Bonas was also recently named as the start of the labels new film, which will be released in March.

Looks like it’s going to be a good year for Mulberry…

Last week, Mulberry announced that it will be welcoming Johnny Coca as its new creative director.


 After this exciting announcement was made, Coca released a statement saying, “I very much look forward to joining Mulberry as its new creative director and to leading a new design direction at one of the very best British brands.”

Mulberry also released a statement saying, “Johnny will ensure that Mulberry continues its tradition of encouraging new young talent as he helps to build the next generation at Mulberry.”

We cannot wait to see all of the amazing things Johnny will no doubt develop once he officially assumes his position. Coca, who previously worked as accessories design director at Céline will be joining Mulberry in July 2015.


Photo: Glamour

All eyes were on Brit star brand Mulberry for its creative director, Emma Hill’s final collection. Emma launched the accessory maker’s ready-to-wear brand and her final work summed up all she’s achieved at Mulberry.

Splashy floral prints, tea dresses, luxe tshirts, pyjama-inspired suits, sheer stripes and amazing leather was the name of the game in a celebration of British flowers and culture with a witty twist,  epitomised by the  show opening with a speech by Winston Churchill before playing Our House by Madness.

But the collection was slick and grown-up and had some amazing brocade pieces as worn by Cara Delevingne who opened the show. There was some talk among some fashion editors that the collection lacked the must-have pieces of previous seasons, but we adored the interesting sandals and there was definitely a star bag for everyone – here’s looking at you stripy Willow Tote.  I’d quite the sheer stripy ensembles too.


I spent a good deal of day 3 preening and having an amazing time at the Topshop Unique Show but that didn’t mean that there wasn’t more fashion going on! Some of Britain’s biggest hitters showed their latest wares (or should that be wears) and my ‘must-have’ coat list is expanding at a frightening rate. It will be a real challenge to put a top 10 together this season! #FirstWorldProblems

Flashes of red

Justin and Thea’s Preen collection was a little ‘polished punk’ (that’s my new phrase – don’t wear it out) and was reportedly influenced by a post-apocalyptic film called ‘Jubilee’, hence perhaps the slashes of red. Leather skirts had slits, kilts and biker jacked reigned supreme (a personal YES!) and studs and zips featured heavily- some pockets you could even zip right off. Handy. Holly Fulton’s show was also a teensy bit punk inspired but if course a lot of Art Deco featured too. There were lipstick dresses, love token prints, drop waists and lovely geometric cube-type patterns.

Topshop Unique also showcased plenty of patent red leather and scarlet patterned separates, but you’ll have to switch to our Topshop blog to read all about it! And Paul Smith clashed his deep reds with opulent deep pinks and rich plums for some beautiful tonal colour-blocking that looked fresh but refined.

Ladies in red at Preen, Holly Fulton, Topshop Unique and Paul Smith

Check mate

Mulberry referenced the 1990s (which has been EVERYWHERE this fashion week) with skirt and trouser combos and textured checks…although the occasional woodland animal snuck in…thank goodness! It wouldn’t be Mulberry without them. Emilia Wickstead’s collection was similarly English but very prim and proper, as you’d expect. Plaid, pleats, impeccable tailoring and flared feminine shapes with occasional rose prints combined for a modern twist on heritage ladylike.

Temperley London channelled Hitchcock muse Tippi Hedren, which gave the collection a sexier, broodier mood than the super summery floral collection of this season (surprise surprise!)I loved the early sixties shapes and will have to invest in a pair of cats eye glasses.

Different checks at Mulberry and Temperley London

 Pattern and print

In recent years London has emerged as the premiere fashion capital of print and day 3 was particularly prodigious on the print front. Temperley London and Vivienne Westwood gave us very different stripes. Jonathan Saunders’ show was typically restrained with a focus on beautiful colours and texture but there were also stripes too. Sexy but totally wearable, he told Vogue that it was all about womanhood, 1950s pin-ups ad Diana Dors. I adored the slightly jarring but muted colour palette and the underwear as outerwear details were just the right amount of naughty. It was incredibly sophisticated and provocative in a quiet but sexy way. LOVED it.

Print: Temperley London, Vivienne Westwood, Whistles and L’Wren Scott

High street favourite, Whistles, gave a presentation of its new collection for the first time at LFW and there were interesting camouflage-like patterns as well as lust-worthy leather separates. Arguably the contemporary queen of print, Mary Katrantzou, took a darker, more sophisticated and slightly sinister direction to her usually exuberant and fun prints, often composed of florals and unusual found objects. For this collection she was reportedly inspired by the black and white photography of Steichen, Clarence White and Alfred Stieglitz. But it wasn’t all about the print. Japanese origami shapes drew attention to the stark landscaped printed on the garments.

L’Wren Scott, who also showed at LFW for the first time, was inspired by artist Gustav Klimt and swirly lines defined her glamourous collection. Matthew Williamson injected some much needed winter sunshine into his collection and I picked out this delicious zigzag dress as one of my favourite pieces. Masculine tailoring and androgyny was the focus of Richard Nicoll’s show, which also featured zigzags, but in a furry way. There were also subtle florals and plenty of grey felt tailoring.

Print: Mary Katrantzou, Jonathan Saunders, Matthew Williamson and Richard Nicoll

We can think of nothing cosier and more fun than a bright furry coat to keep us warm this chilly January. Now we’re not talking Cruella Devillie’s REAL and exotic furs – tis not the season to skin live cute animals – but the fake and ethical variety looks pretty amazing.

Mulberry brought monsters to the AW12 catwalk referencing the wonderful Where The Wild Things Are and there are some great furry gilets on the high street. Why not team a shaggy coat with skinny jeans and a gothic-style scarf for Kate Moss style chic or throw on a bright furry coat over your party dress for a rock and roll take on glamour?

If you don’t fancy taking on this monster trend (or Sesame Street chic inspired by BluMarine), try a statement furry scarf or collar, which Peter Pilotto made us swoon over on their colourful catwalk. We loved Vogue’s December issue with its epic Pop Art feature, which included a fun take on fur coats.

If like us you’re slightly crazy for a zigzag furry coat by Mulberry but have spent all your money on Christmas presents why not give our app a whirl. Just download Snap Fashion from the iTunes App Store, take a photo of the expensive coat and our super technology will find you the real deal and/or look-a-likes to suit your budget in seconds. Go and give it a try- you can even track sale prices to make sure you get the best bargains around!

Big Bird was Blumarine’s furry inspiration, maybe?!
For a toned-down take on Blumarine, try Topshop’s striking £250 bomber jacket with bright orange undertones
If you don’t have a Mulberry furry gilet, hug a monster like Lindsey Wixson
Amazing patchwork coat from Chelsea Girl just £55
We adore this pink rock and roll furry jacket from Miss Selfridge – Just £65 and would look equally amazing with jeans and glitzy Christmas dress
We loved Vogue’s colourful furry feature from its ‘Pop’ December edition
Super furry scarfs at Peter Pilotto AW12


British handbag and fashion label extraordinaire Mulberry, has produced an awesome online guidebook about Britain’s amazing and undiscovered places.

Mulberry’s brand director, Georgina Fendley, told VogueWe are proud to be a British luxury brand, designing and producing products in the UK. Our national identity is woven into our brand, so the project seemed to be a natural extension of our heritage and passion for the best of Britain. We wanted to do more than simply feature in an advertising campaign and we decided to create a vehicle that would champion the unsung heroes of the UK. Early on we referred to the project as our love letter to Great Britain – the project has certainly been a labour of love which we hope will continue well beyond launch.”

Inside the guide you’ll find landscapes, food, people, innovations and contributions from Vogue’s editor, Philosopher Alain de Botton and beautiful photos. While a printed version is available at Mulberry shops, the site features a ‘Your Brilliant Britain’ section that invites the public to send in nominations for their favourite places, which will hopefully be made into a map of Britain. Oh and by being helpful you will be entered into a great competition to win a handbag full of British awesomeness.

Sneak a peek!
Mulberry plays girl guide

We are recovering from Fashion Night Out and what a night it was. We were lucky to be invited to Vogue and Mulberry’s amazing private party and yes there were celebs, designers, delicious cocktails, cute crowns and a chance to see the new AW12 collection, including the luscious Lana bag. I was completely star struck to meet Christopher Kane and Vogue’s Editor Alexandra Shulman, who are two of my fashion heroes. It was also lovely to chat to some of our favourite bloggers and tell them about our impending launch…it’s tomorrow, so if you have an iPhone get seriously excited!

While mingling with fashion’s great and the good, it was amazing to see how far our little team has come in the first year of its existence. Our app and website is about to launch and change the way people shop, we’ve won awards and got investment and we’ve met some of our fashion idols. We feel incredibly lucky and excited about the future. It’s such a cliché but the past year has been such an adventure and an incredible journey (without the lost cats and dogs).

So, this FNO was a little different to last year where we tested the majority of Bond Street’s FNO cocktails and ran around like crazy! But of course we had lots of fun. Our lovely PR queen Izzy was chief celeb spotter and raved about the pomegranate cocktails at Tiffanys, our CEO Jenny took some great pics of new Mulberry products and demoed our app to some amazing people, I discovered Bubble Tea (I think) at Louis Vuitton and shook Christopher Kane’s hand. I might not wash again – kidding.

Have you got any good FNO stories to share?

Snap Fashion’s Izzy and Jenny
Christopher Kane
Eddie Campbell and Pixie Geldof at Mulberry
Bag crush

Pics: Us and Vogue

Mulberry’s exclusive dinners are fast becoming one of the best ways to see the hottest celebs of the day and some of Mulberry’s up-and-coming handbags.

The brand’s creative director Emma Hill threw a dinner party in honour of the artists of Frieze Projects (a charitable scheme to commission art for outdoor spaces) and in the process outed a new handbag – ‘the double handled Lily in Flame Exotic Tweed’ – like it?

We do. And we also like Alexa Chung’s chic look and Lana del Rey’s totally tangerine outfit.

Alexa can do no wrong!
Lana with Emma Hill and that new bag

Pics: Mulberry blog

Today we heard the sad news that Maurice Sendak, childhood hero and author of the wonderful children’s book Where The Wild Things Are, has passed away.

I think there are few adults that don’t remember the story of Max and the monsters. Like me, the book must have shaped their lives in some tiny way – free spirited Max is an inspiration! I have two Where the Wild Things Are tshirts that I refuse to believe are too young for me but it seems that Maurice has also inspired some designers for the AW12 too with furry coats and monster coats de rigour. I’ll be attempting to rock this look come autumn in tribute to one of my favourite authors ever. Thanks Maurice x

Mulberry’s monster
On the catwalk
Mulberry monsters (last one looks like me in the morning)
On the catwalk! Love the mini monster motifs on tshirts too. Rock on Autumn!
Where The Wild Things Are forever!
Blumarine is also keen for you to wear a big furry coat!

I can’t wait for summer and every time I open a fashion magazine Mulberry’s amazing SS12 campaign teases me a little more that it’s still a bit of a wait. But I spotted this tasty skirt in Whistles and it reminded me of the British seaside and Mr Whippy ice cream so here is an ode to just that….oh, and here’s Tali Lennox’s seductive shoot for Eleven Paris – just because it features a stripy lollipop.

Cecile stripe skirt £125 from Whistles
Close-up of the stripiness. How would you style it? For me it has to be a 1950s-style crisp white shirt tied up to reveal a little midriff
Tali Lennox by Terry Richardson