Of course SJP’s character, Carrie, in Sex and the City had a shoe collection to die for but the jewels in the crown were her Manolos. So this is one fairytale ending that’s an even better fit for Carrie than Mr Big.

If only!

The range, reportedly named SJP, will include luxurious heels (natch) as well as a selection of bags and trench coats and will launch in Nordstrom next year.

SJP reportedly told Vogue: “In a silly way, I think it’s what people have expected of me most because of Carrie Bradshaw.  It’s sort of soup to nuts. You put on a shoe and you put on a coat and you wear a bag and, on the outside, when you’re walking down the street, they really can tell the same story about yourself.” We think we know what she means!

We’d have the same reaction

Does this run the risk of being yet another’ celeb-designed range? Is it (dare we say it) a little predictable or even tacky?  Hopefully not as it will be positioned as a luxury line. Apparently the collection will stand out as it will include colours not typically seen together; clever combos in other words. And SJP does have quirky personal style – so this will either be incredible or just a bit weird. We hope for the first option!

The collection better be good as prices will start at $200 for flat pumps with bags reaching dizzying heights of $700. Will you be saving up?

Pics: Fashionista.com, Greasymag.com

Of course there were signature Dolce touches – sexy dresses with oversized sleeves and cinched-in waists, stripes, OTT prints and classic fifties-style full skirts, crop tops, tailored shorts, jackets and sunnies. And while you won’t get the incredible attention to detail and artisan workmanship on the high street, you can find plenty of remarkable raffia pieces to add a little Sicilian sunshine to your wardrobe.

Love our picks? They are…Raffia geisha wedges, £36 from Next, Kelly bow raffia ballet flats £15.99 from New Look, super amazing Dolce medium woven raffia shoulder bag from Dolce & Gabbana £1,720, blue raffia clutch, £16 from Next, (looks great with Broderie Anglaise like this cute top £28 from Topshop,) Oscar de la Renta Jardini embroidered raffia and leather slingbacks £588 via Net-a-Porter and Widgit raffia hi wedges £72 from Topshop.

Pics: Vogue.com and retailers.

Snap Fashion is the only UK-based start-up business in the penultimate part of the European competition and consequenly voted a top three start-up in Europe. We’re super chuffed and can’t wait to see Jenny (the brains behind Snap Fashion, CEO and tech-spert) do her in thing in London in a bid to win the whole shebang!

If you enjoy our blog, you can click on any of the pictures to try Snap Fashion- the visual search engine for fashion.  Or visit www.SnapFashion.co.uk or if you have an iPhone, you can download our app by searching for us. Don’t say we don’t spoil you!

Thanks for all the support so far x

Snap Fashion is voted a top three tech start-up in Europe

Snap Fashion, the UK’s first completely fashion–focused visual search engine, will be flying the flag for the UK to compete as one of Europe’s top 3 tech start-ups in the European Commission’s prestigious Tech All Stars competition.

Snap Fashion is a new online shopping destination that uses a photo of a piece of clothing to let users find and buy similar fashion items from over 170 fashion retailers. Its unique algorithms have brought visual search technology to the fashion world. The technology is available free to shoppers via the Snap Fashion website, www.snapfashion.co.uk and an iPhone app.

Snap Fashion is the only company from the UK left in the competition from over 300 entrants. The company was one of three European technology start-ups to progress to the next stage of the Tech All Stars competition, which is part of the European Commission’s drive to promote tech entrepreneurship within the European Union and recognises the best start-ups to have completed accelerators or have won other start-up competitions.

Snap Fashion’s mixture of cutting edge, fashion-focused visual search technology, user-friendly website and app, as well as its many retail partners, earned it a place among Europe’s top start-ups after a panel of judges filtered the hundreds of entrants down to 3.

The company’s founder, Jenny Griffiths, delivered a Dragon’s Den style pitch to a group of angel investors and panel of judges, at the Berlin Angelsbootcamp on 8 June. Jenny won one of three places in the next round – the Founders Forum at the Talent Track in London on 13 June. Flying the flag for the UK in London, where Snap Fashion is based, Jenny will mix with successful entrepreneurs and investors (with past forum participants including Richard Branson and Mark Zuckerberg) in a bid to win Tech All Stars and attend the Digital Agenda in Dublin on 19 June.

Jenny says: “I’m really pleased to be in final three of Tech All Stars. It’s especially rewarding to be recognised because the competition was so tough and all the companies are amazing. I can’t wait to take part in Talent Track and am proud to be a UK start-up competing in my home town. After Snap Fashion’s win at the Cisco British Innovation Awards last year it’s great to see that we’re measuring up against European companies as well as British ones. The next step for Snap Fashion is to focus on raising investment and continuing to build partnerships with key brands.”

ends

Notes to editors

1. Snap Fashion’s clever visual search technology is available to users in three simple steps – See it, Snap it, Buy it:

• See it:  Browse your favourite blogs and online magazines for fashion inspiration or spot someone’s outfit you like on the street and get ready to turn style inspiration into a shopping reality.
• Snap it: Take out your iPhone and launch the free Snap Fashion app or visit www.snapfashion.co.uk on your computer. Select the clothing you want to search – a dress for example – and then ‘Snap it’. If you are using a computer, upload an image that you have already saved or paste a web address. If you are using the Snap Fashion app, you can take a photo for street style stealing made simple!
• Buy it: Snap Fashion then searches through a vast selection of clothing from new designers, luxurious labels and high street favourites so you can buy direct from over 170 retailers, including Topshop, Selfridges, French Connection and NET-A-PORTER. Your search results appear in seconds with matches sorted by cut, colour and pattern. When you’ve found the match you love most, just click ‘buy’ to purchase items directly and safely from trusted retailers.

For more information and to try the technology for yourself, please visit: www.snapfashion.co.uk.

2. Jenny Griffiths is 25 year-old graduate of Bristol University with a degree in Computer Science. She developed Snap Fashion because she was tired of shopping on a student budget. While she admired designer looks in magazines, she struggled to source items she liked to suit her budget and searching for images seemed like the most obvious solution. Jenny worked on her algorithms for her final year thesis and while entering competitions as part of her course, saw the idea was getting people excited and won awards.

3. Snap Fashion has won numerous awards before launch.  The company won the Cisco British Innovation Awards last year as well as Decoded Fashion.  Jenny was recently named as one of the Top 25 Most Influential Women in IT by Computer Weekly and one of the Top 50 Young Social Entrepreneurs by Ernst & Young.  Snap Fashion is proud to be part of the Technology Strategy Board’s Tech City initiative as a winner of the Technology Strategy Board’s Future 50 Competition.

4. Tech All Stars is a program chartered by the European Commission to connect the 12 best European start-ups and take them to Europe’s hottest start-up events each summer. Start-ups get the chance to network with influencers and connect with VCs, mentors, potential partners, and other resources. The aim of the competition is to foster an environment of growth for start-ups in the EU and look for tomorrow’s start-up superstars within the EU tech community. For more information, please visit: http://techallstars.eu.

5. Snap Fashion will join Dutch environmental supply chain management software company, EcoChain and online identification verification tool, Trustev, based in Ireland, at Talent Track in London on 13 June.