Mulberry makes Brilliant Britain guide book
British handbag and fashion label extraordinaire Mulberry, has produced an awesome online guidebook about Britain’s amazing and undiscovered places.
Mulberry’s brand director, Georgina Fendley, told Vogue: “We are proud to be a British luxury brand, designing and producing products in the UK. Our national identity is woven into our brand, so the project seemed to be a natural extension of our heritage and passion for the best of Britain. We wanted to do more than simply feature in an advertising campaign and we decided to create a vehicle that would champion the unsung heroes of the UK. Early on we referred to the project as our love letter to Great Britain – the project has certainly been a labour of love which we hope will continue well beyond launch.”
Inside the guide you’ll find landscapes, food, people, innovations and contributions from Vogue’s editor, Philosopher Alain de Botton and beautiful photos. While a printed version is available at Mulberry shops, the site features a ‘Your Brilliant Britain’ section that invites the public to send in nominations for their favourite places, which will hopefully be made into a map of Britain. Oh and by being helpful you will be entered into a great competition to win a handbag full of British awesomeness.