Brace yourself for stellar adverts for our fav highsteet stores. Land Del Rey is the new face of H&M, while Rihanna is designing a hot clothing collection for River Island.
Lana will film a commercial for H&M and record a song called Blue Velvet especially for the campaign, which so far shoes her in a fluffy pink sweater. Apparently the collection will be super feminine with a focus on knitwear and tweed…two of AW12’s key looks. The brand’s creative director reportedly told WWD that ‘the mood is very LA noir’ … yay!
Meanwhile, after a lot of speculation, Rihanna is officially designing her own capsule collection for River Island…but you’ll have to wait until Spring to get your hands on it. This is possibly a good thing as we bet some of the outfits will be slightly revealing and edgy…not handy in winter with goose pimples.
Rihanna told the press: “I’ve been wanting to design my own collection for some time. River Island is the perfect partner for me to collaborate with and working with a British, family run business also really appealed to me. I find London really inspiring and River Island loves to have fun with clothes. I’m looking forward to working with them and creating something really special.”
Pics: The Daily Mail.