Brace yourself for stellar adverts for our fav highsteet stores. Land Del Rey is the new face of H&M, while Rihanna is designing a hot clothing collection for River Island.

Lana will film a commercial for H&M and record a song called Blue Velvet especially for the campaign, which so far shoes her in a fluffy pink sweater. Apparently the collection will be super feminine with a focus on knitwear and tweed…two of AW12’s key looks. The brand’s creative director reportedly told WWD that ‘the mood is very LA noir’ … yay!

Meanwhile, after a lot of speculation, Rihanna is officially designing her own capsule collection for River Island…but you’ll have to wait until Spring to get your hands on it. This is possibly a good thing as we bet some of the outfits will be slightly revealing and edgy…not handy in winter with goose pimples.

Rihanna told the press: “I’ve been wanting to design my own collection for some time. River Island is the perfect partner for me to collaborate with and working with a British, family run business also really appealed to me. I find London really inspiring and River Island loves to have fun with clothes. I’m looking forward to working with them and creating something really special.”

Rihanna at the River island HQ earlier this year

Pics: The Daily Mail.

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